Ather Rizta Crosses 3 Lakh Units Sales Milestone in India

The Rizta crossed the 2 lakh sales milestone in December 2025 and added the next 1 lakh units in just five months

Ather Rizta has surpassed the sales milestone of 3 lakh units within two years of its launch in the Indian market. The electric scooter reached the 1 lakh unit sales mark within 11 months of its launch and crossed 3 lakh units in the next 11 months. It accounted for 76 percent of Ather’s total sales volumes in FY26. The e-scooter was launched in Apr 2024 as the brand’s first family scooter. The Rizta crossed the 2 lakh sales milestone in December 2025 and added the next 1 lakh units in just five months.

Speaking on the milestone, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, Since its launch, the Rizta was sharply positioned as a family scooter and has resonated extremely well with the family audiences across the country. The Rizta has helped us gain a leadership position in FY 26 in Southern India. Additionally, the Rizta has played a crucial role in expanding our market share in ‘middle India’ by 4X since its launch in Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Odisha. In FY ’26 the Rizta constituted about 76% of our portfolio and continues to lead our growth.”

Over the past two years, the Rizta has played a significant role in expanding Ather’s presence beyond Southern India. In markets such as Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Odisha, Ather’s market share grew by 4 times, rising from 4.1 percent in Q1 FY25 to 17.3 percent in Q4 FY26, according to Vahan and Telangana Vehicle Online Sales data.

The northern states including Punjab, Rajasthan and Uttar Pradesh also saw market share grow over 3 times during the same period. Today, the Rizta electric scooter accounts for the majority of Ather’s sales volumes across both these regions. Nearly 70 percent of Rizta customers are families with children, highlighting the scooter’s strong appeal for everyday family usage.

Ather Rizta comes with a large seat, spacious floorboard, and 56 litres of total storage, including 34 litres of under-seat storage and a 22-litre frunk. The scooter also integrates advanced safety and connected features such as SkidControl, theft alerts and tow alerts. It is available in two variants namely S and Z with 2.9 kWh and 3.7 kWh battery packs.

Ather also continues to enhance the ownership experience through consistent software updates. In Sep 2025, Ather rolled out a touchscreen interface via an over-the-air (OTA) update through its proprietary Atherstack 7. This backward-compatible upgrade was made available to all existing Rizta Z customers, contributing to an improved user experience and positive word-of-mouth.