The sales of the brand’s most popular electric scooter has surpassed 8.50 lakh units since its launch in January 2020 in the Indian market
TVS iQube electric scooter has crossed the sales milestone of 8.50 lakh units in the Indian market. Hence, to commemorate this momentous landmark, the company has rolled out a new TV campaign, which is said to be its biggest, for the e-scooter. TVS iQube TV campaign will air during the IPL (Indian Premiere League) 2026 which starts from March 28. The new TV campaign’s central theme is “Behind every person’s journey, is an entire family. And behind every happy family – is a TVS iQube.”
Speaking about the campaign, Saurabh Kapoor, VP – Marketing, EV Business, TVS Motor Company, said “We have always believed that meaningful innovation is rooted in the customer needs. TVS iQube’s journey has been built on the trust of lakhs of customers who have made it an integral part of their everyday lives. This campaign is a natural progression of that journey, strengthening our positioning as India’s favourite family EV. As we take this story to a national stage through television, including marquee platforms like the IPL, we are confident it will resonate deeply with audiences and further accelerate EV adoption across the country.”
TVS iQube is one of the most popular mainstream electric scooters in the Indian market. It directly rivals Bajaj Chetak EV, Ola S1 and Hero Vida V2. It gets premium features like pillion backrest, hill hold assist, smart connectivity, and large under-seat storage. Currently, TVS iQube range of electric scooters are available in 1000+ cities and 3300+ dealerships across India.
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