Every year, enthusiasts or even non-car guys wait for Tata Motors & Mahindra to introduce a new car. Both these brands have done a tremendous job of building their presence in the Indian car market. Talking about Tata Motors, the brand took the spotlight when it revealed two Avinya concepts – first in 2022 & later in 2025. However, the launch kept getting delayed as the brand faced some critical issues. That said, it seems the problem is now solved, as Tata Motors has confirmed new launches.
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Problem Solved!
In 2022, Tata Motors revealed the Avinya brand for the first time in India. The highlight of the event was the Avinya platform. The brand proudly announced that upcoming Avinya products would be based on JLR’s EMA platform. This was the second instance where Tata Motors would be sharing a JLR platform for its SUV – the first was the Land Rover’s D8 platform that was shared with the Harrier & the Safari. Coming to the EMA platform, the first Avinya based on that was expected to hit showrooms by the end of 2025. However, the brand had to postpone the launch due to a major hurdle!
Tata Motors & JLR signed an MOU for sharing the EMA platform. This decision could have been taken after JLR planned to go local with a new plant in Tamil Nadu. However, JLR’s delays in local manufacturing kept pushing back the plans, forcing Tata Motors to consider other alternatives. This also included a low-cost version of the EMA platform, similar to OMEGA Architecture, which is a low-cost version of the D8 platform.
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Amidst all the chaos, the duo have finally likely found the solution! According to sources, Tata Motors is working on 5 new Avinya models, codenamed as – P1, P2, P3, P4 & P5. Among these, the brand has officially confirmed two models and all of these will be based on the EMA platform! It is also reported that the first model to enter production in the coming months will be manufactured at Tata’s Sanand plant, with launch confirmed for the end of 2026. Whereas the other SUVs could be manufactured in the Tamil Nadu plant. And no, it won’t be an alternative or a low-cost version, as it will be shared with future JLR models.
Why Is EMA So Important?
One of the exciting things about this platform is that it is engineered around the battery, enabling a flat-floor interior. Alongside, it is also eligible for a commendable 5-star safety rating and ultra-fast charging tech. So, there isn’t any compromise on safety or tech with this new platform. However, this platform might slightly increase product costs. And so, expect the Avinya range to start above the Harrier.ev, which currently tops out at Rs 31.46 lakh (on-road, Mumbai).
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Tata Avinya Launch Details
According to sources, Tata’s Avinya brand will launch three new SUVs by 2030, with the other two reportedly in the works. Details of these SUVs are scarce, but there are some interesting claims –
P1 – the first SUV that will be launched by the end of 2026, expected to be priced from Rs 37 lakh (on-road, Mumbai). It will sport a sportback design language, similar to the 2022 Avinya concept.
P2 – This will likely be an SUV measuring 4.4metres in length.
P3 – This is said to be an ultra-luxury MPV which will take on the likes of Volvo EM90 or even the MG M9
P4 – The P4 is the Avinya X that was showcased at the Bharat Mobility Show earlier this year. It will be an SUV with dimensions similar to those of the Range Rover Velar. Also, the P4 will likely be the next SUV from Avinya to be launched before 2030.
P5 – This will be the flagship SUV in the Avinya line-up. It will be a full-blown luxury 7-seater SUV, similar to the Land Rover Range Rover!
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Apart from these, Tata Motors has also confirmed to launch two SUVs based on the current Acti.ev architecture. Among these, it will be the Sierra.ev that will be launched in the first half of 2026, followed by the Punch.ev facelift! Overall, Tata Motors has a clear plan to cater to buyers across every segment. Current models will cater to budget buyers, while the Avinya brand will attract potential luxury car buyers.
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Hi, I’m Ravindra Meena , a bike and automobile enthusiast. I share honest reviews, mileage tests, and latest updates about bikes, cars, and EVs to help you make the right choice. Stay connected for real-world insights and trending auto news! 🏍️🚗